TikTok shopping habits go from budget to Burberry
The next phase of the luxury market overlaps neatly with social media platforms
Related reading
The high street brands tapping luxury suppliers
Some mid-market brands are setting themselves apart from the competition through heritage fabrics with a high-end pedigree
UK high streets rebound as TikTok generation brings in-store buzz
Demand for prime locations rises after dismal Covid period
‘The Chanel Hunger Games’: shopping haul videos go luxury
Once limited to fast fashion, TikTok shopping hauls featuring designer brands signal a return to conspicuous consumerism
Is the future of British high fashion with its high street?
Collaborations are bringing small labels to new audiences and big retailers the chance to revitalise their fashion credentials
Luxury discounting on the rise as years of price increases bite
As much as 40% of designer goods were sold at steep markdowns this year, analysts say
Short rates have overshot
Plus the social media lawsuits