I can probably guess the last piece of corporate swag you received: It was most likely a t-shirt, a tumbler, or a Moleskine with a logo of a company you’d probably soon forget.
But Jackson and Quincy Fuller, ages ten and seven, have a better idea: Stuffed animals, inspired by corporate logos and mascots. This June, the brothers—whose parents are Upfront Ventures general partner Kobie Fuller and kids’ clothing entrepreneur Shennel Fuller—founded Stuffers to help startups build better (and cuter) swag.
“Stuffers makes swag for companies big and small,” said Quincy, holding up Laurel, an adorable, soft-smiling “time block” that Stuffers made for AI time-tracking startup Laurel, last valued at $510 million.
This is, in certain ways, an AI story, father Kobie points out. The client comes in with a brand and character, and Jackson and Quincy then draw out a sketch of what the Stuffer could be. Then they go to their Stuffer Studio, built on OpenAI’s real‑time voice API and a number of image generation models. (They show me how it works by designing what a Stuffer for Fortune would look like—a big-eyed money bag.)
“Never before [has it been] possible to be able to draw ideas and then be able to have them turn into something that is fully product-ready,” said Kobie. “And now, we can do that with these raw, brilliant, creative ideas that only a little kid [could] come up with.”
