How ‘Made in Britain’ became cool again for heritage clothing brands
A strategy of returning to their roots is bearing fruit for companies, as consumers seek out well-crafted, affordable products
A strategy of returning to their roots is bearing fruit for companies, as consumers seek out well-crafted, affordable products

Collaborations are bringing small labels to new audiences and big retailers the chance to revitalise their fashion credentials

Some mid-market brands are setting themselves apart from the competition through heritage fabrics with a high-end pedigree

High-end retail is caught in an identity crisis. Can slighted shoppers be persuaded to start spending again?

After fighting for attention in recent years, British brands stepped up to show the world what they are made of

Buying new can be hard to resist — patronising small brands with transparent supply chains is a good place to start

There are more than just financial considerations to take into account when buying vintage, quality basics and luxury items