Santa may be bringing you some supplements this year.
Along with typical holiday wish list items like clothing, perfume and gadgets, the wellness category is poised to gain popularity this shopping season and beyond — particularly as retailers like Ulta Beauty
and Target
give it more shelf space long before the start of New Year’s resolutions.
Beauty is always a top-performing holiday category. November and December combined account for about 25% of annual spending on prestige beauty items, which includes brands usually sold by specialty beauty retailers and department stores, according to Circana, a market research group. Holiday shoppers said they plan to spend an average of $247 on beauty while buying gifts this year, the fourth-highest holiday category for spending, according to Circana’s annual survey.
