Year in a word: Tradwife
The aproned aesthetic has been amplified by the Maga movement as a nostalgic return to when men ruled the roost
Related reading
An all too special relationship
Maga leaders obsess over an imagined version of a long-lost Britain
The year in review (part one)
The defining market themes of 2025
Here comes the (vintage) bride
More and more women who want to wear something different on their wedding day are saying yes to a second-hand dress
Year in a word: 6-7
Generation Alpha’s ubiquitous watchword is beyond the reach of semantics
What we still get wrong about women’s role in global economics
From the Enlightenment to today’s ‘tradwives’, three books look at the tension between production and reproduction
Year in a word: Affordability
Americans are feeling the pinch and some Democrats are reaping the electoral dividends