A giant billboard drawing attention to the United Arab Emirates' role in the Sudan war can now be seen in central London.
The poster, which repeats every 80 seconds throughout the day and night, features an AI-generated image of a young woman in an infinity swimming pool, taking a selfie with the Dubai skyline behind her.
Next to this is how the selfie looks on her phone, not with Dubai - one of the seven emirates - in the background, but the devastation of the war in Sudan.
With a location mark reading Dubai, UAE, the caption on the billboard reads: "Your selfie won't look so good once you've found out what they're doing in Sudan." The image is also being driven around central London projected on to the side of a van.
It is part of a campaign led by the non-profit group Avaaz to draw people's attention to the role the UAE is playing in Sudan, where it is supporting the Rapid Support Forces (RSF), a paramilitary group that has been accused of committing genocide.
