DUBAI: Danube Group has entered the digital sports media sector with the launch of Mr. Cricket UAE Media Group, the country’s first cricket-focused digital media platform, under the leadership of its vice chairman, Anis Sajan.
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The move marks a new front for one of the UAE’s most diversified conglomerates, expanding its footprint beyond real estate, retail, building materials and hospitality into the fast-growing digital sports media landscape. The platform reflects Danube Group’s strategy of diversification and its focus on consumer-driven, high-growth sectors.
The launch event in Dubai was attended by several international cricket stars, including Dinesh Karthik, Eoin Morgan, JP Duminy, Fakhar Zaman, Angelo Mathews, Moeen Ali, Adil Rashid and Khurram Khan, alongside figures from across the regional sports community.
Speaking at the launch, Sajan said: “Today, Danube Group takes a major leap into a brand-new segment. Mr. Cricket UAE Media Group is not just a business expansion it is the culmination of my lifelong passion for cricket. As the UAE becomes a global hub for the sport, this platform will bring world-class cricket content, storytelling, and exclusive access to fans worldwide.”
