Ben & Jerry’s co-founder Ben Cohen has slammed parent Magnum Ice Cream Company, saying it is “destroying” the brand, in an interview with CNBC.
The world’s largest standalone ice cream business, Magnum, is only a week old but has already had a lifetime of corporate drama.
Ben & Jerry’s CEO Jochanan Senf, appointed by Unilever, has said changes to the terms of the board, including a nine-year term limit, setting a board cadence with “protocols on engagement” and an obligation to comply with Magnum’s code of business integrity, would strengthen governance and transparency.
Cohen, however, called it “Orwellian.”
“They said that they’re enhancing the social mission when they’re actually destroying it. They said that they’re future-proofing the Board of Directors when they’re actually dismantling it,” Cohen told CNBC. “It’s another desperate power grab.”
