Dec. 16 (UPI) -- Meta-owned Instagram will now let users view Reels on larger screens, the media giant announced Tuesday.
Meta will test an Instagram TV app on Amazon Fire TV in the United States in aiming to expand the platform beyond phones and compete with rivals like TikTok and YouTube.
Instagram's TV application will highlight short, creator-made reels users can watch, share and discover through algorithmic recommendations.
Instagram's vice president of product, Tessa Lyons, told CNBC Meta plans to bring its new TV app to more devicesm but was focused on perfecting the user experience before growing its TV ad business.
Introducing Instagram for TV
