MILAN: The Saudi national pavilion has concluded its participation at Milan’s Artigiano in Fiera, one of the world’s leading exhibitions dedicated to handicrafts and traditional arts.
Organized under the supervision of the Ministry of Culture, the pavilion brought together several Saudi cultural and tourist entities to present the Kingdom’s heritage, creativity and living traditions to an international audience, while positioning Saudi Arabia as a growing cultural and tourist destination.
Participating entities included the Heritage Commission, the Theater and Performing Arts Commission, the Culinary Arts Commission, the Royal Institute of Traditional Arts (Wrth), the Royal Commission for AlUla, the Saudi Tourism Authority, and the Saudi Artisanal Company.
More than 140 Saudi participants took part, including artisans, chefs, and traditional performing arts groups and musicians, the Saudi Press Agency said.
The pavilion placed particular emphasis on the Ministry of Culture’s Year of the Handicrafts initiative of 2025. A dedicated section showcased Saudi handicrafts and their cultural significance, with 25 artisans demonstrating traditional crafts such as bisht tailoring, agal weaving, rosary making, incense burner crafting, and Sadu weaving.
