Women’s Super League’s support for clubs outside top flight paying dividends for players and for commercial growth
T
he rebranding of the Championship to WSL2 was long overdue for a division that needed “a bit more love”, and along with a host of upgrades the arrival of one of the game’s fondly followed traditions has provided a further uplift.
For the first time WSL2 players feature in the WSL Panini sticker album, which was released this week. It features 64 WSL2 collectibles in its third edition, with 48 players and each club represented.
“We just felt that WSL2 is a league that needs a bit more love,” says Zarah Al-Kudcy, the chief revenue officer for WSL Football. “It’s super competitive and we’re seeing the teams pulling in crowds and getting really solid YouTube numbers. We’re also the only country in Europe that has two professional leagues.
