Over-the-top praise for an item should ring alarm bells, with fake feedback generated by AI, bots and humans on a mass scale
You’re doing a spot of online Christmas shopping and see an air fryer that is competitively priced. You don’t recognise the brand, but the reviews are fantastic – five-star raves that say things such as “this product changed my life” and “this is the greatest air fryer ever”.
You buy it, but when it arrives it is clearly cheap and poor quality, and possibly dangerous, too.
Those glowing online reviews were fake.
Although explicitly banned in the UK in April this year, they are continuing to trap consumers.
