Dec. 11 (UPI) -- The Walt Disney Company announced Thursday a $1 billion equity investment in OpenAI, paired with permission for Sora app users to create videos featuring its copyrighted characters.
OpenAI's Sora launched in September after its unveiling last year in February and enables users to generate short videos from simple text prompts.
Sora users can create content featuring over 200 characters from Disney, Marvel, Pixar and Star Wars beginning next year under the new three-year licensing deal with Disney.
"The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works," Disney CEO Bob Iger said in a statement.
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