ByMark Littler,
Contributor.
Jack Daniel’s Old No.7 is a masterclass in whiskey. Its fantastic quality alongside its iconic visual identity has ensured that it is the biggest selling American whiskey in the world.
Jack Daniel’s may have won its first award back in 1904, but the distillery isn’t trading on history alone. Its Single Barrel range continues to pick up major accolades, including ‘Best Tennessee Whiskey’ at the 2025 World Whiskies Awards. That mix of heritage, consistent quality and an accessible price point is why Old No.7 remains the default starting point for so many whiskey drinkers—and the bottle people return to long after their first pour.
But for those looking to expand their whiskey horizons beyond this classic, where should you go next? I asked five experts to share their favorite alternatives to Jack Daniel’s Old No.7.






