RIYADH: Saudi Arabia highlighted its growing economic partnership with Thailand by hosting the Thailand International Mega Fair from Dec. 7 to 9 in Riyadh.
The three-day event brought together government officials, business leaders, entrepreneurs, and consumers, showcasing Thailand’s industries, culture, and investment potential.
Visitors entering the fairgrounds were greeted by a symphony of scents, from Thai oud and natural leather to rich spices, exotic fruits, and the comforting aroma of tom yum soup simmering at food stalls.
More than 150 Thai brands participated, covering sectors such as food and beverages, health and wellness, tourism, fragrances and oud, smart agriculture, decor, construction materials, automotive components, and business solutions.
The fair also highlighted the growing presence of Thai products in the Saudi market. At one booth, premium stingray leather handbags attracted strong interest.
