Rishabh Rajput and Sonali Chouksey met in college 11 years ago, fell in love and married last month.
Photos and videos from their colourful wedding showed the happy couple from the central Indian state of Madhya Pradesh performing rituals and posing in their finery.
But when they shared their happiest moment on social media, the congratulatory messages came peppered with "jokes and memes" with trolls comparing and criticising the couple over the groom's skin colour.
In India, where obsession with fair skin colour is well documented and can sometimes even have tragic consequences, the groom faced intense online shaming and was called names for his "darker skin colour".
The trolls did not spare the bride either, with many suggesting she had married him "for his money".
