Ras Al-Khaimah unveils AI virtual tools to attract residents, tourists and investors

ABU DHABI: Ras Al-Khaimah on Tuesday unveiled a suite of immersive digital tools aimed at revolutionizing how the emirate engages with residents, investors and tourists, marking a bold step in its wider communication and smart city strategy.

The announcement came on the sidelines of the Bridge Summit in Abu Dhabi on Tuesday, where officials introduced a virtual reality experience and a high-resolution digital twin of the emirate as part of efforts to boost transparency, interactivity and real-time access to public services and urban development plans.

Heba Fatani, Director General of Ras Al-Khaimah Government Media, said the move aimed at transitioning away from the traditional government “megaphone” model and toward an immersive, two-way customer experience.

“Governments that embrace technology and navigate away from that megaphone approach of one-sided communication are the ones that foster imagination,” she told Arab News on Tuesday.