One of the fashion world’s fashion capitals, Milan carries a reputation that should motivate designers to bring their best while outfitting the elite athletes for the opening and closing ceremonies of the upcoming 2026 Winter Olympics.
That was precisely Ralph Lauren’s goal for Team USA.
“It’s the proudest moment for our country, as these athletes take the stage,” Ralph Lauren chief branding and innovation officer David Lauren told USA TODAY Sports. “If we can make them look great in Italy, we’ve scored.”
Ralph Lauren has designed the ceremony outfits for 20 consecutive Olympics, including the Milan Games. The opening ceremony uniform features a white coat made of wool with heritage-inspired wooden toggles and an iconic American flag knitted onto the sleeves. Athletes walking in the festivities on Feb. 6 will wear a wool turtleneck sweater and tailored wool trousers.
The baggier fit appeals to snowboarder Red Gerard, who is a fan of the winter white color and the casual nature it exudes.
