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othing to wear? Enter Alta, an AI-powered shopping and styling app. Founded by Jenny Wang, 28, the software startup makes an inventory of your clothes, then styles for any combination of weather, season and occasion. Upload photos of items you own (or recent shopping receipts) to create a digital closet and the New York-based company will then list outfit suggestions or—and this is where Wang hopes to make money—recommend new stuff to buy.
"Fashion is so interesting from a data perspective," says Wang, a Harvard-trained engineer. "Alta is both utilitarian in that it helps you decide what to wear and buy, but it's also just aspirational."
Amid the sea of AI-powered closet startups, Alta is backed by both venture and fashion heavyweights, including Menlo Ventures, which led the company's $11 million seed round in June, LVMH-backed Algaé Ventures and Michelle Obama's stylist, Meredith Koop.
