ByPaul Tassi,

Senior Contributor.

KPop Demon Hunters is far and away Netflix’s most popular movie of all time. It’s still #5 in Netflix’s top 10 movie list when it came out in early June. There hasn’t been anything quite like this in recent memory, Netflix-based or otherwise, and so, no doubt, you may have some kids asking for KPop Demon Hunters toys for Christmas.

Have you looked for them? Did you try to hunt some down on Black Friday? Well, then you may have discovered that you can’t find them anywhere. They’re not sold out, they quite literally do not exist for the most part. What’s going on?

It seems like a no-brainer that Netflix would license a bunch of KPop Demon Hunters merchandise and crank it out before this Christmas while the iron is blazing hot. But this is not how things work in the toy-making industry. There needs to be way, way more lead time for something like this, and the simple explanation is that no one saw KPop Demon Hunters coming.