Facebook owner Meta has been accused of allowing misleading companies to "run rampant" on its platforms, as dozens of people say they have fallen victim to sellers using AI-generated adverts.
More than 60 people contacted the BBC after we revealed unscrupulous foreign firms were using fake images and back stories to pose as family-run UK businesses to lure in shoppers.
Some said they had been targeted by ads on Facebook and Instagram, and consumer guide Which? said businesses were using the platforms to "spread their lies furthest and widest".
Meta said it had removed content by six companies, flagged by the BBC, which claimed to be based in England but were shipping cheap goods in from Asia.
The tech giant said it did not allow fraudulent activity and worked closely with Stop Scams UK to protect users.
