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Netflix is luring fans out of their homes to reinforce its biggest brands
Catch up on global daily news
Compelling long reads
Future-gazing analysis, predictions and speculation
Tune into captivating conversations
Watch engaging short films

That means targeting mechanisms engineered to rewire the brain’s reward system, writes Marie Potel-Saville

A handpicked article read aloud from the latest issue of The Economist

Rich and poor consumers are seeing their spending patterns converge

Setting really tough targets encourages risk-taking, for good and bad

All three have suffered the curse of overnight success

How imperfect technologies spread