Actor and wellness entrepreneur Shilpa Shetty Kundra has approached the Bombay High Court alleging rampant misuse of her identity through artificial intelligence tools, e-commerce platforms and social media. In a suit filed under the Commercial Courts Act, Ms. Shetty has named 28 defendants, including websites, AI platforms and global tech giants, accusing them of exploiting her name, image, voice and likeness without consent for commercial gain.
The petition, filed through advocate Sana Raees Khan, seeks urgent ex-parte injunctions, takedown of infringing content, disclosure of seller details and damages of ₹5 lakh. Ms. Shetty has also requested the appointment of a court receiver to seize infringing merchandise and electronic data, and directions to government agencies to enforce removal of unlawful content.
The actor’s petition said the defendants’ actions “violate my fundamental right to privacy under Article 21 and tarnish the reputation and goodwill I have built over decades.” She discovered the misuse in November 2025 when an event titled “Shilpa Shetty Award Show – Client Promotion Packages” was advertised without her consent. Since then, she claims, violations have continued daily across platforms.
