Think about any product or brand that you use. Would you get a tattoo of any of them?
That’s the level of passion one has to inspire in an audience to be successful in the $200 billion video games industry. Clarity of vision and executional excellence need to work together to deliver experiences people love.
However, I’ve seen too many occurrences where process moves a team’s focus away from the vision, leaving gamers stranded with a product focused on anything other than what they need, let alone desire.
The most insidious failures for users and businesses happen when well-intentioned measurements, designed to support a clear and innovative vision, instead tear it apart. It’s a failure mode hiding in plain sight within the systems leaders trust.
Let’s imagine an intentionally perfect scenario for a moment.
