DUBAI: BMW showcased a custom-designed pavilion by Jeddah-based architecture and design studio Bricklab — founded by brothers Abdulrahman and Turki Gazzaz — at Dubai Design Week earlier this month.
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The BMW 7 Series was displayed prominently at the entrance to the pavilion, setting the tone before visitors progressed through the space. A curated selection of Saudi and regional artworks and design objects came next, presented on clean plinths in a gallery-like setting.
The pavilion’s gallery area. (Supplied)
“When BMW approached us to design the pavilion for their 7 Series car, we were really thinking about the contrasting experience of being on the highway versus being inside a luxury car,” Turki told Arab News. He described the highways in the region as “a very harsh environment; you’re moving very fast,” but said the interior of the car offers “a completely different environment, a completely different experience.”
