RIYADH: Saudi athlete and entrepreneur Somaiah Al-Dabbagh — reportedly the first Saudi woman to have competed in the World Bodybuilding and Fitness Federation) — is well-placed to understand the unique fitness needs of women. And a few years ago she felt that those needs were not being met by the activewear market.
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“Most of what I saw was either too sporty or too plain,” she tells Arab News. “There was nothing that captured the feminine, elegant style that Middle Eastern women prefer,” she tells Arab News, adding that she was unable to find sports outfits that allowed for optimum performance but still looked stylish.
At the core of Maeya’s design philosophy is the belief that confidence “begins with how a piece feels.” (Supplied)
“Middle Eastern women want outfits that make a statement without being overwhelming,” she says. “We appreciate beautiful cuts and flattering silhouettes—designs that feel intentional.”
