ByDavid Phelan,

Senior Contributor.

AirPods 4, the latest regular in-ear buds from Apple, routinely cost $129, that’s what you’ll pay if you buy them from Apple. But one of the real standout deals in the run-up to Black Friday is an offer that sees AirPods 4 selling for much less at easily their lowest price ever. And other AirPods models are also significantly reduced. Here’s all you need to know.

The price has been dropping in the run-up to Black Friday, but few thought the price would go as low as this, I suspect. When it had gone as low as $85, that seemed as big a cut as it was going to be.

Apple AirPods Pro 3 are also reduced: Amazon’s latest price is keen for the top-of-the-range in-ears, with improved active noise cancellation — better than on the regular AirPods 4 with ANC. They also have heart rate sensors so you can track your heart rate on a run, for instance.