SEOUL, Nov. 26 (UPI) -- South Korean tech giant SK hynix, the world's leading high-bandwidth memory chipmaker, announced Wednesday it launched a new semiconductor-inspired crunchy snack in collaboration with convenience store chain 7-Eleven.
The snack, called "HBM Chips," is a play on the company's high bandwidth memory -- or HBM -- technology. In this case, the acronym stands for "Honey Banana Mat," using the Korean word for "flavor."
The square corn chips, coated with sweet honey-banana chocolate, are meant to resemble semiconductors.
SK hynix said the product aims to make its complex technology more accessible to everyday consumers, particularly younger generations who may become future semiconductor industry talent.
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