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Lucy Leeson | Monday 24 November 2025 10:08 GMT

Sir Trevor McDonald has announced his support to help reunite missing children with their families as the veteran newsreader backed The Independent's SafeCall campaign.

The appeal, run with the charity Missing People, has now received more than £75,000 in donations as momentum builds behind efforts to launch a new 24-hour service for young people in crisis.

In a video message, Sir Trevor said: “ Behind every young missing person, there's a story, and it's not always a pleasant story. It's a story of fear, of desperation, a cry for help, a real cry for help.