Good morning. Intuit’s momentum is being driven by a robust strategy, deep investments in AI, and now a new partnership with OpenAI.
The fintech company—maker of TurboTax, Credit Karma, and QuickBooks—this week announced a new multiyear contract, worth over $100 million, with OpenAI. The partnership brings Intuit’s platform capabilities directly into ChatGPT. “Hundreds of millions of people are engaging with large language models every week,” Sandeep Aujla, EVP and CFO at Intuit (No. 258 on the Fortune 500), told me. The collaboration allows Intuit to meet customers where they are, Aujla said. By building experiences inside OpenAI’s platform, Intuit aims to help people receive more insightful, personalized, and actionable financial advice—right in the moment and context they need it.
Take TurboTax, for example. Through the new integration, customers can ask ChatGPT tax-related questions, such as how to access their refund early to cover a major expense. They’ll receive responses tailored to their financial situation. “With the depth of our data, we can connect users to the right solutions, whether it’s filing early or accessing customized loan options via Credit Karma,” Aujla explained.
