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TikTok has more or less reshaped the way we use the internet, with younger generations even treating it like a search engine. It’s now the birthplace of most online trends, leaving virtually no corner of lifestyle culture untouched.

And with 1.6 billion global users on TikTok alone, plus a world that’s more chronically online than ever, it’s hardly surprising that we’ve coined a term for its side-effects: brain rot.