I absolutely have, but if you haven’t—it’s a rollicking reality TV jaunt through some of the messiest jobs out there. There are rattlesnake catchers, sure, but there are also a deluge of examples of industrial jobs like pipefitting, car crushing, and concrete chipping.
“Those are our customers,” Alaruri says proudly.
Alaruri’s startup, Stuut, is in a messy business of its own—accounts receivable, the money due to a company for goods or services that have been delivered, but not yet been paid for. And there’s a reason Stuut focuses on those companies.
In tech, companies tend to have “a big wad of cash in your bank account from VCs,” Alaruri said. But for many of Stuut’s customers, collecting payment is existential: “These companies actually need the revenue to pay bonuses. They actually need the revenue to pay holiday bonuses, and need to hire more people to scale their growth.”
Alaruri cofounded Stuut (a name drawn from a South African rugby term meaning “prop” or “to hold up”) with Ben Winter and Miraj Mohsin in 2024. Stuut uses AI to automate accounts receivable, including invoice follow-up, tasks around payment reconciliation, and keeping human employees alerted. So far, Stuut’s customers have included Honeywell, PerkinElmer, Verifone, Wayfair, Active International, and Greenlight Guru. And to be abundantly clear: Alaruri is perfectly happy to work with tech companies, should they be interested.
