How the internet can rebuild trust
Algorithms and generative AI models that decide what billions of users see should be transparent
Algorithms and generative AI models that decide what billions of users see should be transparent

Algorithms ensure that people who click on scams are likely to see more of them

Large language models elevate expert consensus and moderate views, in sharp contrast to social platforms

In the age of social media, the establishment no longer controls the narrative

New insights into motivation and strength of feeling could help democracy work better

Imposter accounts, lax moderation, extremism and synthetic content could destroy trust in everything we read online

The creation and dissemination of reliable news is at an economic disadvantage