The Macy's Thanksgiving Day Parade will soon take over Manhattan and television sets across the country for its 99th year, kicking off the holiday season.
With a viewership of around 31.3 million people across digital platforms in 2024, according to NBC, the parade is one of the most-watched events annually. This year, the lineup will include 32 balloons (plus 3 balloonicles), 27 floats, 33 clown groups, 11 marching bands and 26 performances from music’s biggest stars.
Macy's organizers keep the nearly century-old tradition fresh by adding new features each parade, usually based on recent pop culture moments and fan-favorite properties. Seven new floats, including a Labubu-themed one, will make their debut in 2025, along with five new balloon characters.
Check out this sneak peek of what's new this year.
No one can escape the pop culture craze that is Labubus, a point proven by the anticipated premiere of a shiny new Labubu-theme float at this year's parade.
