Platform reveals it hosts more than 1bn AI videos as it starts testing over next few weeks before global rollout
TikTok is giving users the power to reduce the amount of artificial intelligence-made content on their feeds, as it revealed the platform hosts more than 1bn AI videos.
The change, which is being tested over the next few weeks before a global rollout, comes as new video-generating tools such as OpenAI’s Sora and Google’s Veo 3 have spurred a surge in AI content online.
The Guardian revealed in August that nearly one in 10 of the fastest-growing YouTube channels globally only show AI-generated videos. Many qualify as “AI slop”, the term for low-quality, mass-produced content that is often nonsensical or surreal.
Jade Nester, TikTok’s European director of public policy for safety and privacy, said: “We know from our community that many people enjoy content made with AI tools, from digital art to science explainers, and we want to give people the power to see more or less of that, based on their own preferences.”
