Nintendo borrows from Apple’s product playbook
Instead of leaping into a completely new format, the Japanese group chose incremental innovation with its Switch 2 console
Instead of leaping into a completely new format, the Japanese group chose incremental innovation with its Switch 2 console

John Ternus will face innovation challenges that Tim Cook never had to

Higher memory chip costs fuel fears of price rise for Switch 2 and cast shadow over console’s success

Analysts say Mario creator’s forecast of 15mn sales in first year is conservative

A London-based smartphone maker valued at $1.3bn is slowly building a global brand

The company has all but sat out the AI investment frenzy, but pressure to conform is increasing

Tech group unveils new features as it seeks to keep up with rivals