The great British revival of Mr Kipling cakes
A nostalgic brand invented by an advertising agency in the 1960s has led Premier Foods’ recovery
Related reading
Premier Foods’ profit outlook lifted by strong Christmas performance
Premium ranges at maker of Mr Kipling cakes outperform as consumers trade up over festive period
Thirty-one ideas for a better, tastier January
Why reserve advent calendars for December? Chefs share their top tips, indulgences and travel plans
Have we gone too far with British declinism?
Three new books portray a land caught in a muddle and beset by inequalities. A familiar story or is it time for a reset?
The tragedy of specialisation
A lack of intrepid amateurs might explain stagnant societies
Secrets of the ‘granny shelf’ — a supermarket gold mine
Tim Hayward taste tests the products that time forgot
A tiny beacon of trust: the joy of the honesty box
Tables laden with veg, eggs or honey in exchange for a few coins have become a global movement — and tell tales of resilience,…