ByChloe Sorvino,
Forbes Staff.
W
hen Curt Garner became Chipotle’s first chief information officer in 2015, he was shocked to learn that a staggering amount of online orders to the Mexican food chain's 2,000 restaurants were coming from old-school fax machines: a whopping $22.5 million in sales that year.
“You'd go to our website and you'd download a fax form. You'd fill out the form and fax it to the restaurant,” recalled Garner, 56. “If you faxed an order in, you didn't get a confirmation that it was received and you still had to stand in the line to pay. It was a pretty fragmented thing.”
