DUBAI: The CEO of Mastercard, Micheal Miebach, announced on Tuesday that the company, in conjunction with UAE retailer Majid Al Futtaim, had successfully completed the first agentic AI transaction in Dubai, with an AI agent purchasing movie tickets for a customer after asking a few questions.
Speaking at the Dubai Future forum alongside the UAE’s Minister of State for Artificial Intelligence, Omar Al Olama on Tuesday, Miebach said he believed that in the future “AI agents” would guide most consumer transactions.
Olama hailed the transaction, saying it was part of a vision of the future that would streamline the way people consumed online and in person.
“I saw that transaction, I found it extremely seamless. It's very, very convenient, and it's like having the best personal assistant that will do everything for you, select the movie, get your best seats, find the best timing, the closest location to you, and make a payment without many instructions. And that's why it stood out,” Olama told the crowd at the Museum of the Future on Monday.
While retail chatbots that help customers have been around sometime, Mastercard’s new agentic solution differs in that it is able to make the transaction directly, working like a real-life assistant with access to your finances.
