In the Gen AI age, visibility isn’t about being seen around your customers’ town—it’s about being seen in their algorithm.
ByRon Shevlin,
Senior Contributor.
When asked, during a recent meeting of bank CEOs, what his bank’s branch strategy was, one CEO responded, “Bastl.” Everyone was confused. When asked to explain, he said, “It’s an acronym for ‘big ass sign, tiny lobby’.”
In the Gen AI age, however, visibility isn’t about being seen around your customers’ town—it’s about being seen in their algorithm.
A new report from Fintel Connect helps banks understand what this means, and what they need to do about it.
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