Erica Wenger will take an elephant over a unicorn, every time.
“The more I thought about it, the more I realized I was against much of the unicorn obsession,” she said. “It’s just so one-dimensional. Listen, I’m all for making money, and I think elephants can be worth far more than a billion dollars. But people should be looking at traits beyond valuation to determine success. I’ve seen so many people gloat: ‘I backed eight, ten unicorns.’ I’m like: ‘what, you came in at the Series B?’ It wasn’t about the multiple, it wasn’t about the underlying health of the business.”
So, Wenger—who’s a three-time founder, including of exited startups Mistaken for Bacon and Mahkana—came to a decision: “Aileen [Lee] owned unicorns. I want to own elephants.” Elephants, she said, emphasized resilience, solid business fundamentals, and longevity, rather than making a point of chasing sometimes-ephemeral billion-dollar valuations. On Beehiiv in 2023, she first published her “elephants, not unicorns” thesis and it went viral, resonating in a landscape where profitability for all but the most sought-after AI darlings is key. Her goal was that the writing would serve as a branding bat signal. (Her essays have drawn in more than one million views, she told Fortune. Wenger, who also worked as Worklife Ventures’s head of platform, has more than 90,000 followers across social media platforms.)
