The use of AI-generated campaign videos – labeled or unlabeled – are likely to permeate future US elections
T
he New York City mayoral election may be remembered for the remarkable win of a young democratic socialist, but it was also marked by something that is likely to permeate future elections: the use of AI-generated campaign videos.
Andrew Cuomo, who lost to Zohran Mamdani in last week’s election, took particular interest in sharing deepfake videos of his opponent, including one that saw the former governor accused of racism, in what is a developing area of electioneering.
AI has been used by campaigns before, particularly in using algorithms to target certain voters, and even, in some cases, to write policy proposals. But as AI software develops, it is increasingly being used to produce sometimes misleading photos and videos.
