After a decade-plus career in human resources, Madeline Mann has a “behind-the-scenes” perspective on the job process, she says.

Mann, the founder of career coaching business Self Made Millennial, realized while working as a recruiter that most job seekers had a limited understanding of what employers were looking for.

During the hiring process, “it wasn’t necessarily the people with the best background and education that would rise to the top,” she says – it was the people who were savviest about navigating the job search.

Mann shared her insights for job seekers in her recent book, “Reverse the Search: How to Turn Job Seeking into Job Shopping.”

Preparation is the key to success in job interviews, according to Mann: you’re more likely to come off as calm and confident if you have a few go-to answers and anecdotes in your back pocket, she says.