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This report is from this week’s CNBC’s The China Connection newsletter, which brings you insights and analysis on what’s driving the world’s second-largest economy. You can subscribe here.
Cultural shifts are subtle yet fundamental for any company aiming to succeed beyond its home market.
When I visited Chinese electric car company Xpeng
’s new headquarters in Guangzhou last week, what stood out wasn’t just how shiny it was compared to the building I’d visited last year, but the fluency of its global mindset, down to the small details like accurate English translations in signs and presentations. It went beyond the cursory “innovation” banners often seen in China.
