When Juan Andrade stepped into the role of CEO of USAA, the veteran insurance industry executive said one of his key priorities was elevating the company’s efforts to help military families achieve financial security.
USAA, with its distinct focus on serving the military, veterans, and their eligible family members through insurance, banking and retirement products, has positioned itself as an advocate for these groups since its founding in 1922 by military officers.
But Andrade said he said he saw an opportunity to take that a step further, feeling it was the association’s collective duty to “use our voice and our brand for the benefit of the military community,” especially around efforts aimed to help military families thrive.
“You could buy an auto insurance policy anywhere, you can open up a bank account just about anywhere, but those 14 million members come to us because we have shared values, because we know the experience that they live, and because we care about them,” he said.
Each year, Veterans Day presents an opportunity to celebrate, support and advocate for veterans and their families. Andrade said USAA wanted to build on that, making sure that support was felt year-round and positioning them for success in all aspects of their lives, whether that was personally, professionally or financially.
