China’s favourite tipple falls flat on alcohol bans and Gen Z’s changing tastes
Prices of Moutai’s baijiu hit decade low and revenues notch slowest growth since 2016 as consumers pull back
Prices of Moutai’s baijiu hit decade low and revenues notch slowest growth since 2016 as consumers pull back

Guinness maker’s struggles come as company continues search for new chief executive

Data suggests the trend is being driven by more moderate drinking habits rather than teetotalism

Chinese policymakers are finally getting serious about boosting consumption

New CEO Franck Marilly looks to faster growing markets as downturn leaves drinks group sitting on huge stockpile of spirits

Market has been hit by Trump’s tariffs deterring US buyers

Luxury market leader reports improving trends in third quarter after a tough couple of years for the industry