DETROIT – Kia on Monday previewed its next-generation Telluride SUV that the company is describing as a “new benchmark for the brand’s design and ambition.”

The first-generation Telluride has been a standout success for the South Korean car brand since it launched in 2019, at many times ranking as one of the most highly in-demand vehicles in the U.S., based on inventory levels. It’s a crucial vehicle for the company in the U.S.

Kia said the 2027 Telluride, which is expected to arrive in U.S. showrooms during the first quarter, has a larger, boxier and more modern design overall compared with the current model.

The new front end features a large front grille encompassed by vertical headlamps, while the rear of the vehicle features a sleek design and silhouette reminiscent of a Range Rover.

The company on Monday released images of a Telluride X-Pro model ahead of the three-row midsize SUV’s official debut later this month at the Los Angeles Auto Show, where more trims and details of the vehicle will be released.