RIYADH: Jordan’s Minister of Tourism and Antiquities Imad Hijazeen chaired a session of the Committee on Associate Members of the UN World Tourism Organisation in Riyadh on Saturday.

The meeting was held on the sidelines of the 26th UNWTO General Assembly, with Saudi Minister of Tourism Ahmed Al-Khateeb in attendance.

During the meeting, Hijazeen highlighted the committee’s role in promoting stronger public-private partnerships and enhancing the private sector’s contribution to tourism development, the Jordan News Agency reported.

He emphasized that such cooperation was vital to support industry growth, empower local communities, and improve workforce efficiency within the sector.

On the sidelines of the assembly, Hijazeen met with the newly elected UNWTO Secretary-General Sheikha Al-Nowais, congratulating her on her historic election as the first woman and second Arab to hold the position, following former Secretary-General Taleb Rifai.