A growing number of travelers want more from their hotels than a soft bed and clean place to sleep.
They want hotels that reflect their interests — be it art, music, fashion or work — and allow them to mingle with other travelers who share these passions too.
That’s given lifestyle hotels a boost, with the global share of lifestyle rooms in new hotels roughly doubling since 2000, according to JLL’s Global Hotel Investment Outlook 2025.
In 2025, some 25% of new hotel rooms in Europe were in lifestyle hotels, followed by 16% each in the Americas and Asia, the report shows.
“Lifestyle and boutique hotels are defined by their unique, exclusive environment versus the standardized experience of traditional hotels,” according to a downloadable version of a separate JLL report examining lifestyle hotels in Asia-Pacific.
