RIYADH: Salone del Mobile Milano, aka Milan Design Week — the world’s largest design and furniture fair — will make its Middle East debut in Riyadh’s King Abdullah Financial District on Nov. 26.
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Titled “Red in Progress. Salone del Mobile Milano meets Riyadh” the three-day showcase is being organized in partnership with the Architecture and Design Commission and the Ministry of Culture.
King Abdullah Financial District, Riyadh. (Getty Images)
“The question on everyone’s mind is: ‘Why Riyadh?’ Salone has always been held in Milan,” says Maria Porro, president of Salone del Mobile Milano. “The need was to go to a place where big changes are happening, strictly connected with our sector. Riyadh is probably the center of the major urban changes happening; the city really is an incredible hub for creativity, architecture and design. And that is why, now, in this historical moment, the place to be is Saudi Arabia, specifically Riyadh.”
